Introduction to Music Video and BLACKPINK

 Introduction Q's:

1) What are the key conventions of music video?
lighting,camera shots,performance,close ups

2) What is intertextuality?
The relationship between two media texts which refer to each other 

3) When did music videos first become a major part of the music industry?
Music videos became a hit in the early 1980s

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? In 1981 what was launched was MTV which changed the music industry.Music vidoes were intertainment for people

5) How are music videos distributed and watched in the digital age?
Through streaming platforms like Youtube and tiktok


BLACKPINK: How You Like That Q's:



Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the
 BLACKPINK audience? They are known as BLINK, The fanbase is primarily global consisting of gen z,female,Young people 


2) What audience pleasures are offered by the music video for How You Like That?
There is a varied dramatic setting and opulent fashion


3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK
 fans. Why did you choose those moments? 



4) How was the How You Like That music video marketed and promoted to the audience?
It was marketed through a high octane multi week campaign


5) Why is K-pop a global phenomenon and what has helped it to become so popular?
Highly produced music,sychronised cheography,opulent fashion,intense visual appearance 

Industry

1) How were BLACKPINK formed and what records have they broken?
They were formed in 2016 by a entertainment korean company

2) What other successful artists have YG Entertainment created? You may need to Google this.
    Big bang,Baby monster

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos? technology has transformed music video consumption from a passive TV experience into an active, digital one


4) How do BLACKPINK and K-pop show that the media and music industries are now global?
proving that cultral content no longer needs orignate in the west to dominat the world stage

5) How are UK-based music videos regulated and what types of content require warnings? they are regulated by showing and making music with reality settings 

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