OMO advert CSP blog task-

 1) What year was the advert produced?

The advert was produced in 1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. 

 

In most adverts in the 1950s woman are shown to only be housewives and that there only purpose was to clean cook and be mothers.

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? 

It is like in your face and it pops out so the viewers can see what the product is 

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

Using mise en scene i can tell by the woman's clothing she is dressed all modestly and covered up and is wearing makeup at home while she s cleaning  as shown in the advert this shows that woman were meant to look nice and dress modestly she also  has towels on her shoulders which suggests that she is really hard working 

5) Why is a picture of the product added to the bottom right of the advert?

The picture of the product is shown so that customers who want to buy it know what it looks like because use during those times there was no online shopping so people had to know what the product looked like so they could buy  it  and so that when woman went shopping they should know what it looks like which suggests that the woman were meant to do the shopping and that the product is made for woman 

6) What are the connotations of the chosen colours in this advert - red, white and blue?

The use of blue and red and white are bright colours so they may have used them to attract people and so that their product stands out and they are very modern colours used to represent during the 1950s

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

The use of the persuasive language is used to pull customers in to how they will be satisfied with the product .for example they use lines like "millions of woman" this shows that everyone is using the product and u should to The bold text stands out to attract people.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

-The stereotype that woman are only meant to stay home to cook and clean 

-The stereotype that woman should look modest and wear modest clothing 

-The stereotype that woman should be perfect all the time 

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955? -The producers want the audience to think that the product is the best and that woman should prioritise their cleaning and that this product can help them 


10) What is the oppositional reading for this advert - How might a modern audience respond to this text and the representation of women here? Now a modern audience-woman  would find this offensive as the ad is implying that woman  are meant for cooking and cleaning and that they should be perfect all the time