OSP-Marcus Rashford
Context: 1. Open his official website (marcusrashfordofficial.com). Find ONE thing that is about FOOTBALL and ONE thing that is about CAMPAIGNING. What does this balance suggest about his brand priorities? He mainly focuses on his charity work to show he is not one of those influencers who just cares about its brand deals and collabs He also shares personal experiences to connect with society Language: Analyse the website (or a page of it) using the denotation/connotation method, then judge its coherence. 1. Write 3 things you DENOTE (literally see). -Promotion of brands -Football related photos -logo 2. For each, write what it CONNOTES (suggests). -popularity and famous -his passion-hobby -his identity 3. Identify ONE technical code and ONE genre (website) feature. Physical-pictures main focus 4. Judge: Is the site 'bitty' or 'well-integrated and coherent'? Why - and what does that say about his brand?it is well ...