OSP: Kim Kardashian - Context + Liar

 Context

1. What is her background? Where is her family from? Who are her parents? Where did she appear early in her career? Kim Kardashian was born in Los Angles, California but her family is from Armenia. Her mother kris Kardashian and her father Robert Kardashian  kris known for her television series and as being a business woman and her father who has passed was known for his role in the 1955 O.J Simpson trial .In her early career she was working as a personal stylist and a closet organizer for celebrities 

Language

1. Describe 3 differences you can see between her Instagram and TikTok (look / pace / type of content).

1-One difference between here Instagram and her TikTok is that on Instagram she uses if for mainly her high fashion polished photography its like a magazine she promotes her brands and her high quality photography like pictures of her and her family or pictures of her events.

2-Another difference is TikTok is sort of like where she makes videos of her family her brands sort of like instagram but tiktok is sort of messy and not organised on tiktok it feels like u are on a video call with her she uses high quality editing to make it look real life and unlike Instagram her tik tok videos are messed up and not in like an organised theme.

3-One last Difference is that her content relies on how the platform targets the app so on tik tok she promotes her brand and her family and trends for everyone however on instagram she maily posts herself and her brand as well as her family but she mainly has posts about her self 

1-

2. Explain how the genre features of TikTok change the tone of her content compared with Instagram. On TT the genre features change the tone of her content as it makes her sound unfiltered and messy and it is mainly feels like you are on facetime with the creator it creates that one on one affect. While Instagram is a sort of magazine of someone's life as you flick through the phots it makes her look more filtered and it gives a cleaner look as Instagram has those special affects that u can use.

3. Evaluate which platform gives her the most control over her brand image, and why.

Instagram gives her the most control as on Instagram she can control the layout and prioritise a permanent aesthetic  

4. Open her public Instagram feed. Find ONE post that best shows a consistent 'brand look' and note the media-language choices.

    a. Screenshot/sketch the post; note colour palette, shot type, caption style.



    b. Write 2 sentences: What does this post want the audience to think of her?

This post is kim Kardashian trying to connivence us to buy these gummies as we know kim Kardashian for her beauty content and her knowledge of beauty we instantly trust her from her knowledge 

Industry

1. List 2 ways Instagram makes money from Kim Kardashian and 1 risk of influencer marketing.

-Paid advertisement-brands pay Instagram to boost Kim's sponsored posts  

-keeping people on Instagram-Kim brings loads of her fans to Instagram to watch her posts which helps the Instagram to have more people on there app.

RISK-if the influencer gets into a scandal or in any sort of trouble it can harm there reputation as there a sort of star on the app 

2. Explain why concentration of ownership might be a concern for audiences.

It can reduce diversity of perspectives  

3. What companies/brands are Kardashian associated with? Why might they want to be linked to those celebrities? She is associated with firstly her own company SKIMS and as well ash her sisters businesses like good American by her sister Chloe Kardashian and Kylie cosmetics her other sisters brand 

Audience

1. Name the four Uses & Gratifications needs and give one example of each for her feed.

-surveillance

-personal identity 

-relationships

-diversion

For kim Kardashian  i would say personal identity as kim is know for her beauty content and her brands and her appearance in a reality show its her personal i dnetoty she is known for this 

2. Explain how her style of address makes followers feel personally spoken to.

   -In her posts she refers to the people as you so the audience  individually watching it feel spoken to make the audience feel connected to her as well 

3. Look at the COMMENTS and engagement on one official post (likes, comments, shares). What do they tell you about her audience and how it participates?

    a. What sort of participation numbers does she get? (likes, comments, shares, saves).

Kim Kardashian get hundreds and thousands of like more than people could image 

    b. Find evidence of a preferred AND a more critical reading in the response.preffered-She wants her audience to see her life as an influencer 

Critical reading-Kim lhardashian uses her massive social media number to turn her reality life into pure profit 

    c. Write one sentence on what the audience response reveals.It reveals her fans craziness behind her and her influence on her fans and how they see her as there role model  

Representation

1. Find a post showing either family, a product, or a cause.



    a. Selection: What is shown? What is left out?

This picture is of her family at the beach which connotes she's family orientated. Therefore, not everything she posts on social media is about promoting and about beauty content 

    b. Construction: Which media-language choices build the representation?

Relationships- family bond 

    c. Stereotype Check: is the representation positive, negative, or both? Justify.

The representation is this picture is positive she shows to her fans that not everything is about brands and promoting or doing trends she's shows to her fans that family also matters she also wants to connect her audience 

2. Describe one positive and one negative stereotype you can find on her feed.

-One positive thing is her show case of her achievements in charity work, and one negative part is her amount of self content about glamour and beauty which can be used as easily influenced by others and can be taken in different ways people may see this and see that they are also meant to be like that 

3, Explain how SELECTION (Choosing what to show carefully) shapes the representation of her family life. Kim khardashian uses selection by only posting perfect powerful moments   And relatable moments while hiding her wealth the help she gets for this and drama out of it to keep her family’s image as wealthy and perfect 

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