Galaxy Advert CSP

 1) What key conventions of TV advertising can you find in the Galaxy advert?

They use CGI to recreate a scene with Audrey Hepburn.This is because  she was a Hollywood star in the 1950s and 1960s it brings nostalgia 

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.


Galaxy uses its slogan "why have cotton when u can have silk" do represent that the chocolate is luxurious and that u can eat it any time and any where 


3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? Audrey Hepburn was a huge Hollywood star in the 1950s and the 1960s.Galaxy selected Audrey hepburn for the advert because it brought out nostalgia as the setting evoked the the sense of timeless glamour 
 

4) In your own words, what is intertextuality? Intertextuality is when one media text has connections to another media text 


5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene -
 CLAMPS: costume, lighting, actors, make-up, props, setting)?  
The advert referred to her hit film  "Roman Holiday". The affect is presented by the use of the props used such as the fruit carts which  is not really seen these days and the use of the old fashioned car also the way Audrey Hepburn was dressed she had modest clothing and the way she had done her makeup she also has her hair down in a way a lady would have her hair in the 50s


6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

Antagonist-The antagonist was the fruit vendor-He cause trouble
heroine-The heroine was Audrey Hepburn -she is the main character who is save by the man who gives her a lift
donor-The donor was the bus driver-As he gives the girl the hat so she can label the driver


7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
Equilibrium-Audrey Hepburn is on a journey on a bus while the fruit vedor sells fruit
Disequilibrium-The fruit vendors fruit spills and causes a scene
New Equilibrium-Audrey is saved by the man and continues her journey enjoying the galaxy chocolate bar


8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented.
Audrey Hepburn is presented as the princess in the advert as the man comes and saves her she is the main character in the advert the advert is based around her 


9) What representations of gender can you find in this advert?
woman-woman should be modest it follows the propps character theory "princess" that woman are meant to be the ones who the man who is typically the hero save.while men are meant to be working helpers and the main heros 



10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 
-Audrey Hepburn takes the bus drivers hat which show that she is now  in control 



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