ownership and control

 Questions-

1) What is a conglomerate in the media industries? 
-A conglomerate is a media company that owns lots of smaller media companies


2) What is a subsidiary?
- A subsidiary is smaller companies that are owned by other bigger corprations 

3) What are the benefits for media companies of vertical integration?

-gives the  chance to make money at every stage  production and distribution. Complete ownership gives more profit and control

4) What are the benefits for media companies of horizontal integration?


-allows companies to widen their audience and find other ways to make money.


5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.

-Disney
-facebook 
-instagram


6) What is convergence and what device has changed the relationship between audiences and producers? 

convergence is when we can access all different types of media on one device.

7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible


Facebook bought instagram to secure their position in being the fast growing mobile and photo sharing market.
 

8) What is the name of the media billionaire who used to own Fox? 
Rupert murdoch 


9) List 10 companies that are part of the Disney media empire. The graphic below will help you.

-marvel
-marvel studios
-walt Disney
-Disney music group 
-Disney corperate 
-Disney theoratical group 
-Disney abc television group
-pixar 
-hulu
-ESPN

 

10) Why did Disney buy Fox - What are the benefits? These benefits are particularly discussed towards the end of the article. 

To gain control any valuable content and to make more money and to strengthen their platform 



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