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Demographics and pyshographics

Questions 1) What information do media companies use to create a demographic profile of their audience? They use a combination of demographic data such as age gender    2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? They use audience profiling because it provides a deeper understanding of the consumers 3) What are the seven different Pychographic groups?  The seven different groups are -the aspirer-the reformer-the explorer-the mainstream -the struggler -the resigned -the succeeder  4) Write a brief summary of what each Psychographic group is seeking or motivated by. The aspirer-They are motivated by  The reformer-They are driven by others percepetion from others about them self rather than them self  The explorer-They like to be the first the first to try things out  The mainstream-They like to have a routine and stay organised plus the largest group of people  The suceeder-They have go...

Demographics research

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Image-    Age-I would say the age range is about 15-25 Gender-I would say it is Probably mainly for woman Education-Yes as some may still be in education as the age range  focuses on 15-30 Social class -I would say it is targeted for predominantly middle/lower class  Race -I would say it is not aimed at any specific race Job-For this i would say it is mainly for people who are still studying /just finished there education  Home-I would say it focuses on people  who live in the city

GSCE media autumn term index

1) First blog task - 10 question s 2) Poster Analysis 3)  Denotation and Connotation 4) Introduction to Photoshop 5) Mise-en-scene: Stranger Things 6)  Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8) Blog feedback and learner response 9)Demographic research 10)Demographics and psychographics

Blog feedback and learner response

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WWW: Well done Kivneet for settling into the class so positively. You have made a strong start and are clearly trying your hardest to complete all tasks. You have challenged yourself by completing one of the extension tasks Complete the following outstanding tasks: Poster Analysis and uploading your transitions on the images onto your photoshop blog. 1 Task-poster anaylasis- 2 Task into to photoshop-

camerawork blog task

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task1- This is a two shot-this may suggests that they have a sort of relationship as we see in the picture maybe their relationship is mother and son.And their reactions look the same which can show that they have seen something bad or shocking. This is a close up shot-This is a close up shot to show the audience how the character is feeling and a close up on their facial expressions as in this picture i can see she looks a bit shocked wich can show that maybe she has seen  something shocking. This is over the  shoulder shot-This shows the audience the perspective of the character and their view as in the picture i can see a sort of screen with levers and buttons and bright lights wich can show she is doing a sort of experiment or is using the machines Task2- This is a birds eye view angle which shows the audience maybe something shocking up in the air .as in  the picture  man is looking up at something bright and something shocking as of his reaction Task 3- The use...

camera movement and editing

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 Task1- 1-This is pan-the cameraman used this to show the audience where the character is going and what they are going to do next 2-This is a handheld shot as it is quite tense maybe to build up suspense in the scene and show there might be  3-This a  crane camera movement as someone is not that tall and it is really high  task2- The use of the editing of the flashing on the eyes can show to the audience that the character has sone sort of powers/is non human  The use of the editing of the blinking in the camera can build tension and show there maybe character who is undercover and it might be a sign for them  Task3- This is an over the shoulder shot to show the audience what the character can see and maybe it is something that can help the audience maybe figure something out  This is a 2 shot this shows the audience that they have a sort of good or bad relationship in this case it looks like they do not have a good relationship

Denotations and connotations

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     Analysis- In the advert i can see a boy who is directly staring at the camera. This then connotes that that the boy is desperate for help. This is effective because it leads our audience to  feel sympathetic for the boy which then can lead to the audience to donate the water aid . In this advert,i notice the woman who is really happy.This then connotes that the the hair products have left her hair in good conditon and she is satisfied with the products.This is effective because it leads our audience to see that it will leave them happy with the products and satisfied which  can lead the audience to end up buying the product  Extension- In this advert i can see ants crawling around a lolipop instead of going straight for the lolipop .This connotes that the ants notice that the lolipop does not have sugar so they avoid it.This connotes to the audience mainly parents that they can make healthier choices for their kids.