kivneetmedia

 Task 1- Q1-1/1 Q5-1/6 Q2-1/1  Q6-3/8 Q3-1/2 Q4-2/2 Task 2- Question 1-2 these were easy as they were simple questions and which  we also learned loads about  Task 3- Question 3 this was harder as i got confused between the meanings of connotations and other keywords  Task 4 - Rewrite of question 3 The red dress Beyonce is featured in the bright red connotes romance and fire/heat it creates a powerful impact on the audience and it attracts them the colour of the bottle of the product adds this effect to and it all attracts the audience into buying the perfume .The use of beyonce  a really well know star and this being her first fragrance launch is gives her fans an suggestion  that  there is a new exciting range of products from a well know star for her singing and acting .The  use of the bold title heat suggests class and style also with the image. the use of the phrase catch the fever and first fragrance by beyonce connotes fantasy and magi...

  1) Write a definition of a  passive  audience: audiences take passively information from media and that these messages have an impact on everyone  2)  Write a definition of an  active  audience:  more modern and generally accepted view that audiences interact with an make conscious choices depending on the media they watch  3) Write a definition of the  hypodermic needle  theory: the audience is always passive and take in the message as if it has been injected in there mind   4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:   Media text - The Times newspaper  > Why:  It tells audiences important information about politics, the world and more. PERSONAL IDENTITY:...

  1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above. -marvel studios -m3 creatives -walt disney studios  2)What is conglomer ate ownership and how does it link to Black Widow? media companies which  own other small media  companies it links as black widow is from diffrent media companies  3) Analyse the  film trailer   for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? You can tell this is big-budget blockbuster as of the well detailed costumes the amount of props used the detai8l in the things the different things which  happen in each scene 4) How was Black Widow promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  why  they were effective in prom...

 Question- 1-The preferred reading  the producers intend to communicate  2-The oppositional reading goes against the meaning the producers create 3-He does  this by showing how he handled it amd made the audience feel and be in his shoes  4-As some teenagers may not relate to it which  may not attract them  5-A preferred  reading may be that it is a high quality and new item on the menu the ingredient list reassures the customers about the freshness and quality mcdonalds zoom in on the burger and make it look really high quality and there aim here is to make the hungry and convince them to buy the burger a negotiated reading maybe that mcdona;ds is a fast food place and that it should be eaten occasionally even if it looks good in the advert .an oppositional reading maybe that this is not good as it is promoting fast food unhealthy things.and encouraging unhealthy eating 

 Questions- 1) What is a  conglomerate  in the media industries?  -A conglomerate is a media company that owns lots of smaller media companies 2) What is a  subsidiary ? - A subsidiary is smaller companies that are owned by other bigger corprations  3) What are the benefits for media companies of  vertical integration ? -gives the  chance to make money at every stage  production and distribution. Complete ownership gives more profit and control 4) What are the benefits for media companies of  horizontal integration ? -allows companies to widen their audience and find other ways to make money. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. -Disney -facebook  -instagram 6) What is  convergence  and what device has changed the relationship between audiences and producers?  convergence is when ...

Questions 1) What information do media companies use to create a demographic profile of their audience? They use a combination of demographic data such as age gender    2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? They use audience profiling because it provides a deeper understanding of the consumers 3) What are the seven different Pychographic groups?  The seven different groups are -the aspirer-the reformer-the explorer-the mainstream -the struggler -the resigned -the succeeder  4) Write a brief summary of what each Psychographic group is seeking or motivated by. The aspirer-They are motivated by  The reformer-They are driven by others percepetion from others about them self rather than them self  The explorer-They like to be the first the first to try things out  The mainstream-They like to have a routine and stay organised plus the largest group of people  The suceeder-They have go...