OSP-Marcus Rashford

 Context:


1. Open his official website (marcusrashfordofficial.com). Find ONE thing that is about FOOTBALL and ONE thing that is about CAMPAIGNING. What does this balance suggest about his brand priorities? He mainly focuses on his charity work to show he is not one of those influencers who just cares about its brand deals and collabs 
He also shares personal experiences to connect with society 
Language:

Analyse the website (or a page of it) using the denotation/connotation method, then judge its coherence.

1.  Write 3 things you DENOTE (literally see).

-Promotion of brands 

-Football related photos 

-logo 

2.  For each, write what it CONNOTES (suggests).

-popularity and famous

-his passion-hobby

-his identity

3.  Identify ONE technical code and ONE genre (website) feature. 

Physical-pictures main focus 


4.  Judge: Is the site 'bitty' or 'well-integrated and coherent'? Why - and what does that say about his brand?it is well integrated it has mainly his most recent or popular collabs and his achievement in football and his career growth 


5. Describe 3 differences between his website and his Instagram/Twitter (look / content / purpose).

His website shows pictures of his achievements and his promotions while his other social media pages show his mainly positive impact on society 


6. How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

-Promotion of of brands-to show his popularity and how his a role model people look up to

-his charity work-there is pictures of his work and what he has achieved to show to the world his kindness and his want in action change 



Industry:

Imagine a brand (e.g. Burberry or Aldi) is deciding whether to pay Marcus Rashford to promote its products. Build the case.

1.  List 3 reasons it is in the brand's interest to associate with him.

-As of his title and what he has achieved

-for sporting brands that he plays football which makes it ideal 

-to increase there title of brand 

2.  Explain HOW social media is used to make the association.

-social media used like tik tock to promote the person and  brand So for others to buy and see 

3.  Identify ONE risk to the brand if it goes wrong.

-The brand can lose sales and customers 

4.  Decide: would you advise the brand to go ahead? Justify.

-before a brand chooses someone to promote they should research the person and see how they are viewed by the community and others an if the brand uses this person is this a good look for them  

5. Investigate ONE brand linked with Rashford (Burberry, Aldi, Nike or Tesco). Why does that brand benefit from associating with him, and how is social media used to make the link? 

-Burberry-the brand benefits as using Marcus Rashford as there model as  he is very well known for what he has achieved and his career in football  

Audience:

Take one of his campaign posts and write all THREE readings of it.

1.  Preferred: what does he want you to think and do?that he is a a positive role model 

2.  Negotiated: where might a follower half-agree? Is they think maybe it is cause he is famous he is meant to seem like that 

3.  Oppositional: how might a critic reject it? As they would talk about his Acc compassion to help and his achievements which he projects 

4.  Which Uses & Gratifications need does this post serve best? Why do you believe this?  The pictures of the charity work he does and his passion he posts about football 

5.  Explain how his website's mode of address (style) speaks to BOTH football fans and campaign supporters. He shares his achievements in football and aswell as in charity work 

Representation:

Choose a post/page from Rashford’s website (himself, a campaign, or fans).

1.  Selection: what is shown? What is left out?

-Marcus  wearing the England football shirt 

-seems like an add for the shirt an his career

-sort of no context of the picture 

2.  Construction: which media-language choices (Mise-en-scene, camera shots/angles, etc) build the representation? 

They use mainly close up shots all the time to show the people who it is branding 

3.  Stereotype check: positive, negative, or challenging a stereotype? (Consider stereotypes on all of CAGE) Justify. Positive shown he is strong and has a passion 

4.  Describe one way he is represented positively and one stereotype he challenges. He is represented positively due to his 

Positive role in charity work 5.  Evaluate: 'Rashford's online presence challenges negative stereotypes.' How far do you agree? Yes I agree due to his pay mainly being focused on his positive impact to the world and his achievements 

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