Radio: Launch of BBC Radio 1 CSP

 Historical, Social and Cultural Contexts


1) What radio stations were offered by the BBC before 1967?
The Radio stations offered before 1967 were the 
-BBC radio home-which broadcasted mainly education programmes and new mainly speech based 
-BBC radio light-broadcasting mainly light entertainment 
-BBC third-broadcasting intellectual art based talk 

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?#
The BBC was reorganised in September 1967 by the new stations that were launched were
The BBC radio home-replaced by radio 4
The BBC Radio light-replaced by the radio 2
The BBC Third -replaced by radio 3

3) What was pirate radio and why was it popular?
pirate radio was an unlicensed and unlisted radio 

4) Why did pirate radio stop broadcasting in 1967?
Because the British government had passed the marine broadcasting cast 

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
by getting popular people to be on the radio 

6) What was 'needle time' and why was it a problem for BBC Radio?
needle time was set for people to only be able to listen to music for five hours a day but pirate radio benefited from this due to there base is

7) How did BBC Radio 1 offer different content to previous BBC radio stations?
as they offered pop music to entertain people

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
It was Tony backburn
9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?it appealed to youth cause it was exciting and modern


10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?
-fast paced jingles
-informal styles
audience flattery 

Audience and Industry

1) What was the target audience for BBC Radio 1 in 1967? young people aged 15-25

2) Why did Radio 1 initially struggle to attract young listeners?
needeltime restrictions 

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).entertainment and escapism and personal identity 

4) How is the BBC funded? The were funded through the TV licence we pay 

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? preferred reading 

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