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Showing posts from January, 2026

Gender Representation in Advertising

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  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish.                                                                                             2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post.  3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. One stereotype from the advert is that woman were meant to cook and clean and that they were meant to sta...

Advertising:key conventions-Skittles adverts

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1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. -The use of the skittles in the picture reminds us what the product is .The logo is bold on the packet in the centre so it also tells us what product it is .In the background is rainbow which is really eye catching and it reminds the viewers of skittles as a skittle packet has all the colours.The slogan is taste the rainbow which  also links to the background that skittles have all the colours and that a rainbow also symbolises happiness so that also tells us that if u buy the product it will make u fell happy. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The use of the colourful and that it does no...

I,Daniel Blake

  1) What is independent cinema and how is it different to Hollywood blockbusters? independent films are very different to hollywood blockbusters they have a smaller budget and are supported financially by public service broad casters .They are also made  by smaller companies.  2) What is I, Daniel Blake about -It is about a middle age widowed carpenter who just recently had a heartattack and is recovering and is not allowed to work and is trying to get benefits but is getting rejected and  told to return to his job but he is unable to work. 3) Who directed I, Daniel Blake and why is this important-The director of  I,daniel blake was ken loach and its importance lies in showing reality in how  the Uk welfare system work in these kind of situations  4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience one way is by trad...

Media assesment1:learner response

 Task 1- Q1-1/1 Q5-1/6 Q2-1/1  Q6-3/8 Q3-1/2 Q4-2/2 Task 2- Question 1-2 these were easy as they were simple questions and which  we also learned loads about  Task 3- Question 3 this was harder as i got confused between the meanings of connotations and other keywords  Task 4 - Rewrite of question 3 The red dress Beyonce is featured in the bright red connotes romance and fire/heat it creates a powerful impact on the audience and it attracts them the colour of the bottle of the product adds this effect to and it all attracts the audience into buying the perfume .The use of beyonce  a really well know star and this being her first fragrance launch is gives her fans an suggestion  that  there is a new exciting range of products from a well know star for her singing and acting .The  use of the bold title heat suggests class and style also with the image. the use of the phrase catch the fever and first fragrance by beyonce connotes fantasy and magi...

Audience effects

  1) Write a definition of a  passive  audience: audiences take passively information from media and that these messages have an impact on everyone  2)  Write a definition of an  active  audience:  more modern and generally accepted view that audiences interact with an make conscious choices depending on the media they watch  3) Write a definition of the  hypodermic needle  theory: the audience is always passive and take in the message as if it has been injected in there mind   4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:   Media text - The Times newspaper  > Why:  It tells audiences important information about politics, the world and more. PERSONAL IDENTITY:...

Film industry:intro Marvel Mcu

  1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above. -marvel studios -m3 creatives -walt disney studios  2)What is conglomer ate ownership and how does it link to Black Widow? media companies which  own other small media  companies it links as black widow is from diffrent media companies  3) Analyse the  film trailer   for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? You can tell this is big-budget blockbuster as of the well detailed costumes the amount of props used the detai8l in the things the different things which  happen in each scene 4) How was Black Widow promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  why  they were effective in prom...