Audience effects

 1) Write a definition of a passive audience: audiences take passively information from media and that these messages have an impact on everyone 


2) Write a definition of an active audience: 
more modern and generally accepted view that audiences interact with an make conscious choices depending on the media they watch 

3) Write a definition of the hypodermic needle theory:
the audience is always passive and take in the message as if it has been injected in there mind  

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 

INFORMATION/SURVEILLANCE: Media text - The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.

PERSONAL IDENTITY: 
 > Why:  

DIVERSION/ENTERTAINMENT: 
 > Why: 

RELATIONSHIPS:
 > Why: 

5)Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above 

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