kivneetmedia

 Question- 1-The preferred reading  the producers intend to communicate  2-The oppositional reading goes against the meaning the producers create 3-He does  this by showing how he handled it amd made the audience feel and be in his shoes  4-As some teenagers may not relate to it which  may not attract them  5-A preferred  reading may be that it is a high quality and new item on the menu the ingredient list reassures the customers about the freshness and quality mcdonalds zoom in on the burger and make it look really high quality and there aim here is to make the hungry and convince them to buy the burger a negotiated reading maybe that mcdona;ds is a fast food place and that it should be eaten occasionally even if it looks good in the advert .an oppositional reading maybe that this is not good as it is promoting fast food unhealthy things.and encouraging unhealthy eating 

 Questions- 1) What is a  conglomerate  in the media industries?  -A conglomerate is a media company that owns lots of smaller media companies 2) What is a  subsidiary ? - A subsidiary is smaller companies that are owned by other bigger corprations  3) What are the benefits for media companies of  vertical integration ? -gives the  chance to make money at every stage  production and distribution. Complete ownership gives more profit and control 4) What are the benefits for media companies of  horizontal integration ? -allows companies to widen their audience and find other ways to make money. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. -Disney -facebook  -instagram 6) What is  convergence  and what device has changed the relationship between audiences and producers?  convergence is when ...