Demographics and pyshographics
Questions 1) What information do media companies use to create a demographic profile of their audience? They use a combination of demographic data such as age gender 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? They use audience profiling because it provides a deeper understanding of the consumers 3) What are the seven different Pychographic groups? The seven different groups are -the aspirer-the reformer-the explorer-the mainstream -the struggler -the resigned -the succeeder 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The aspirer-They are motivated by The reformer-They are driven by others percepetion from others about them self rather than them self The explorer-They like to be the first the first to try things out The mainstream-They like to have a routine and stay organised plus the largest group of people The suceeder-They have go...